Investigating Islamic Business Ethics Practice Toward Millennial Muslim Generation

Islamic business ethics has the most basic purpose of a business, which is to benefit and take blessings from activities carried out by others who need it. This study aims to find out how the application of business ethics among the Muslim millennial generation is in accordance with business ethics in Islam. Later, it is hoped that the results of this paper can be used as a working concept (framework) or model for other business actors. The research was conducted in the form of a descriptive study using literature and research development based on the results of research that had been done previously. The results show that business actors among the Muslim millennial generation have implemented Islamic business ethics. In running a business or business activities, business people have understood and practiced the basic principles or values of Islam based on the Qur'an and Hadith. The application of business ethics in Islam includes several aspects, namely principles, prices, marketing (advertising or promotion), and production.