企业如何通过建设一个更美好的世界而繁荣:以优势为基础的共同创造共同价值的方法

Bernard J. Mohr, Susan Donnan, Chris Reaves, Neil Samuels, Fritz Walter
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引用次数: 0

摘要

企业可以与其利益攸关方合作,通过识别和抓住直接实现联合国17个发展目标的新的价值创造机会,做得比现在更好。共同创造共同价值是一种利用企业的积极核心、生态系统和所有声音参与的方法。
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How Business Can Prosper by Building a Better World: A Strengths-Based Approach to Co-Creating Mutual Value
Businesses could, in partnership with their stakeholders, do even better than they are by identifying and capturing new value-creation opportunities that directly address the 17 UN development goals. Co-creating Mutual Value is an approach to using the positive core of a business, its ecosystem, and engagement of all voices.
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