Bernard J. Mohr, Susan Donnan, Chris Reaves, Neil Samuels, Fritz Walter
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How Business Can Prosper by Building a Better World: A Strengths-Based Approach to Co-Creating Mutual Value
Businesses could, in partnership with their stakeholders, do even better than they are by identifying and capturing new value-creation opportunities that directly address the 17 UN development goals. Co-creating Mutual Value is an approach to using the positive core of a business, its ecosystem, and engagement of all voices.