ChatGPT:自推出100天以来,5家报纸的意见流

IF 2.6 4区 管理学 Q1 COMMUNICATION Profesional De La Informacion Pub Date : 2023-10-20 DOI:10.3145/epi.2023.sep.24
Cristian González-Arias, Xosé López-García
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摘要

在过去十年中,新闻业逐渐将人工智能(AI)纳入了几个流程:信息分析、内容提取、受众研究和自动文案撰写等。ChatGPT通过自然语言与人进行交互,并对几乎任何主题提供响应,专注于内容创建。这一重大技术进步再次引发了关于机器是否会取代人类(包括记者)的争论。以西班牙媒体为例,并以研究媒体参与公共辩论的框架,我们对媒体对ChatGPT推出的反应感兴趣。具体来说,我们提出了以下问题:主导辩论的议题是什么?什么样的声音被要求表达他们的意见?本文从传播学和话语分析的角度对这一问题的意见流进行了分析,首先对ChatGPT自2022年11月30日启动以来的前100天内,媒体在各种新闻类型的文章中表达的意见进行了识别。我们在五家西班牙通才报纸上研究了176篇关于这一主题的新闻文章。结果显示,意见流由8个子主题和11组声音发展而来。这一时期的主流观点是,ChatGPT是一个非凡的技术里程碑,即使它犯了一些错误,暴露了技术的不成熟。所确定的主要缺点是无法区分真假,其功能倾向于像一个黑匣子,以及未能说明其使用的来源。然而,由于它预示的商业潜力,很明显,一场争夺人工智能主导地位的真正战争已经爆发,这使得有必要制定法规,以减少恶意使用的风险。
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ChatGPT: Stream of opinion in five newspapers in the first 100 days since its launch
In the last decade, journalism has progressively incorporated artificial intelligence (AI) into several processes: information analysis, content extraction, audience research, and automated copywriting, among others. ChatGPT, which has a great capacity for interacting with people through natural language and providing a response to almost any topic, focuses on content creation. This significant technological advancement rekindles the debate on whether machines will replace humans, including journalists. Focusing on the case of the Spanish press and using the framework of studying media participation in the public debate, we are interested in the press’s reaction to ChatGPT’s launch. Specifically, we asked the following questions: What were the issues that dominated the debate, and what voices were called upon to express their opinions? The stream of opinion on this issue was analyzed from a communication studies and discourse analysis perspective, starting with the identification of opinion statements expressed in articles of various journalistic genres conveyed by the press during the first 100 days since the launch of ChatGPT on November 30, 2022. We worked with 176 press articles that addressed the subject in five Spanish generalist newspapers. The results showed that the flow of opinion developed from 8 subtopics and 11 groups of voices. The prevailing opinion during this period was that ChatGPT is an extraordinary technological milestone, even if it makes mistakes that reveal the technology’s immaturity. The main shortcomings identified were the inability to distinguish between what is true and what is false, its tendency to function as a black box, and its failure to account for the sources it uses. However, owing to the business potential that it heralds, it is clear that a real war for the dominance of AI has broken out, which makes it necessary to put regulations in place to reduce the risks of malicious use.
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来源期刊
CiteScore
8.10
自引率
9.50%
发文量
109
期刊介绍: El profesional de la información es una revista sobre información, bibliotecas y nuevas tecnologías de la información. Primera revista española de Biblioteconomía y Documentación indexada por las dos bases de datos bibliográficas internacionales más importantes: ISI Social Science Citation Index y Scopus
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