{"title":"麦克卢汉之窗麦克卢汉的理论与实践今天看到的明天","authors":"Marek Hendrykowski","doi":"10.14746/i.2023.34.43.19","DOIUrl":null,"url":null,"abstract":"
 
 
 Marshall McLuhan was one of the most significant and influential, not to mention popular, mass media researchers and commentators. The article offers a detailed introduction to the essential methodology of his works. By taking a fresh approach, this study explores and explains the basic structure of McLuhan’s method for describing, analysing and interpreting various themes and phenomena connected with media communication, emphasizing the key relationship between theory and practice as a way leading toward “understanding media”.
 
 
","PeriodicalId":0,"journal":{"name":"","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Okno McLuhana. McLuhan w teorii i praktyce. Jutro widziane dzisiaj\",\"authors\":\"Marek Hendrykowski\",\"doi\":\"10.14746/i.2023.34.43.19\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"
 
 
 Marshall McLuhan was one of the most significant and influential, not to mention popular, mass media researchers and commentators. The article offers a detailed introduction to the essential methodology of his works. By taking a fresh approach, this study explores and explains the basic structure of McLuhan’s method for describing, analysing and interpreting various themes and phenomena connected with media communication, emphasizing the key relationship between theory and practice as a way leading toward “understanding media”.
 
 
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Okno McLuhana. McLuhan w teorii i praktyce. Jutro widziane dzisiaj
Marshall McLuhan was one of the most significant and influential, not to mention popular, mass media researchers and commentators. The article offers a detailed introduction to the essential methodology of his works. By taking a fresh approach, this study explores and explains the basic structure of McLuhan’s method for describing, analysing and interpreting various themes and phenomena connected with media communication, emphasizing the key relationship between theory and practice as a way leading toward “understanding media”.