Craftsmanship as a development potential of the region – a case study of craftsmen from Opole Silesia (Poland)

Purpose: The aim of the article is to present craftsmanship as a development potential of the region, including a regional tourist product that influences the attractiveness of the Opole Voivodeship. Design/methodology/approach: A case study of craftsmen from Opole Silesia specializing in the production of handicrafts was presented, with whom in-depth qualitative interviews were conducted in April 2023. Findings: The research results present craftsmanship as a regional product that can make a significant contribution to the cultural heritage of the region and constitute a significant development potential that is not yet fully utilized. Originality/value: The article attempts to demonstrate the significance of craftsmanship in the Opole Voivodeship in terms of its impact on regional development. Keywords: crafts, Opole Silesia, regional development, development potential, economic culture, cultural economy. Category of the paper: Research paper.