Dialogue Category in Media Genres: Review of the Foreign Studies

The review gives critical evaluation of the latest decade publications by nonnative colleagues devoted to the description of dialogic genres in modern media. The works related to the analysis of the dialogue structure peculiarities in social networks and on television are converged on. The dialogue category in online space is noted to be studied within structural-semantic and functional approach (the research into general principles of building a dialogue in social networks, and the functions of journalists in "digital" newspapers); communicative-and-pragmatic approach (the description of dialogic interaction between companies and consumers, including marketing strategies, dialogic cooperation strategies, strategies for neutralizing critical consumers' reviews), and axiological approach (manifestation of the evaluative and emotional components of dialogic communication). The analysis of the dialogue on TV is highly relevant within the framework of the communicative-strategic paradigm with reference to the genre of the television program, the image of the presenter, the national, cultural and gender identity of the speakers, their role status, as well as the target audience. In addition, a specific area of research is formed by works dedicated to the analysis of the features of a television political interview and the phenomenon of dialogue imitation in monologue genres. The results of the research prove that the development of both social networks and new media genres provide the growth of works devoted to the dialogue category description, thus, media discourse is becoming more and more attractive in terms of linguistic analysis.