{"title":"网站质量、评论评分和名人评论对在线预订意愿的影响:一个序列中介模型","authors":"Shaply Abdul Kareem, Pulidindi Venugopal","doi":"10.1177/09722629231198610","DOIUrl":null,"url":null,"abstract":"Social media and online reviews have had a tremendous impact on the hotel accommodation industry. Online reviews are a highly appreciated source of information for travellers making decisions about booking a hotel room through online travel agencies (OTA). This encourages researchers to investigate the direct and serial mediation effects of review ratings (RR) and cewebrity reviews (CR) on the relationship between booking website quality (BWQ) and online booking intentions (OBI). The stimulus-organism-response (S-O-R) framework was used to validate the hypotheses. Data were obtained from 665 users who experienced booking through OTA in India’s cities. SPSS and partial least squares structural equation modelling (PLS-SEM) were used to analyze the data. Researchers have used importance-performance map analysis (IPMA) to map the attributes and priorities of OBI. These findings suggest that BWQ positively affects OBI. Serial mediation of RR and CR in the relationship between BWQ and OBI was statistically significant. The findings revealed that when guests became more concerned about reviews, the relationship between BWQ and OBI became stronger. This research contributes to online reviews in the field of hospitality services as well as to stakeholders involved in the hotel booking process.","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effects of Website Quality, Review Ratings and Cewebrity Reviews on Online Booking Intention: A Serial Mediation Model\",\"authors\":\"Shaply Abdul Kareem, Pulidindi Venugopal\",\"doi\":\"10.1177/09722629231198610\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Social media and online reviews have had a tremendous impact on the hotel accommodation industry. Online reviews are a highly appreciated source of information for travellers making decisions about booking a hotel room through online travel agencies (OTA). This encourages researchers to investigate the direct and serial mediation effects of review ratings (RR) and cewebrity reviews (CR) on the relationship between booking website quality (BWQ) and online booking intentions (OBI). The stimulus-organism-response (S-O-R) framework was used to validate the hypotheses. Data were obtained from 665 users who experienced booking through OTA in India’s cities. SPSS and partial least squares structural equation modelling (PLS-SEM) were used to analyze the data. Researchers have used importance-performance map analysis (IPMA) to map the attributes and priorities of OBI. These findings suggest that BWQ positively affects OBI. Serial mediation of RR and CR in the relationship between BWQ and OBI was statistically significant. The findings revealed that when guests became more concerned about reviews, the relationship between BWQ and OBI became stronger. This research contributes to online reviews in the field of hospitality services as well as to stakeholders involved in the hotel booking process.\",\"PeriodicalId\":44860,\"journal\":{\"name\":\"Vision-The Journal of Business Perspective\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.0000,\"publicationDate\":\"2023-10-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Vision-The Journal of Business Perspective\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/09722629231198610\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Vision-The Journal of Business Perspective","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/09722629231198610","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
The Effects of Website Quality, Review Ratings and Cewebrity Reviews on Online Booking Intention: A Serial Mediation Model
Social media and online reviews have had a tremendous impact on the hotel accommodation industry. Online reviews are a highly appreciated source of information for travellers making decisions about booking a hotel room through online travel agencies (OTA). This encourages researchers to investigate the direct and serial mediation effects of review ratings (RR) and cewebrity reviews (CR) on the relationship between booking website quality (BWQ) and online booking intentions (OBI). The stimulus-organism-response (S-O-R) framework was used to validate the hypotheses. Data were obtained from 665 users who experienced booking through OTA in India’s cities. SPSS and partial least squares structural equation modelling (PLS-SEM) were used to analyze the data. Researchers have used importance-performance map analysis (IPMA) to map the attributes and priorities of OBI. These findings suggest that BWQ positively affects OBI. Serial mediation of RR and CR in the relationship between BWQ and OBI was statistically significant. The findings revealed that when guests became more concerned about reviews, the relationship between BWQ and OBI became stronger. This research contributes to online reviews in the field of hospitality services as well as to stakeholders involved in the hotel booking process.
期刊介绍：
Vision-The Journal of Business Perspective is a quarterly peer-reviewed journal of the Management Development Institute, Gurgaon, India published by SAGE Publications. This journal contains papers in all functional areas of management, including economic and business environment. The journal is premised on creating influence on the academic as well as corporate thinkers. Vision-The Journal of Business Perspective is published in March, June, September and December every year. Its targeted readers are researchers, academics involved in research, and corporates with excellent professional backgrounds from India and other parts of the globe. Its contents have been often used as supportive course materials by the academics and corporate professionals. The journal has been providing opportunity for discussion and exchange of ideas across the widest spectrum of scholarly opinions to promote theoretical, empirical and comparative research on problems confronting the business world. Most of the contributors to this journal range from the outstanding and the well published to the upcoming young academics and corporate functionaries. The journal publishes theoretical as well as applied research works.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
