{"title":"尼泊尔民宿游客满意度研究:以南济社区民宿为例","authors":"Animesh Bastola","doi":"10.3126/jom.v6i1.58879","DOIUrl":null,"url":null,"abstract":"Purpose: This paper aims to examine the impact of service quality towards tourist satisfaction and analyses the impact of tourist satisfaction on re-visit intention. This article focuses on the area of Namje, Dhankuta.
 Methods: It is based on descriptive and exploratory research design following the methods of qualitative and quantitative techniques. To build a reach understanding of the phenomenon, different theories, and data collection procedures: preliminary interviews, structural interviews, Google surveys etc. have been used.
 Originality: This study is based on the SERVQUAL theory through which HOLSERV was developed for the proper evaluation of the tangibles, reliability and employees of the homestay.
 Findings: The results obtained through the data collection from 384 respondents shows that Tangibles, Reliability and Employees are a significantly strong predictor of Customer satisfaction. Customer Satisfaction is also a strong predictor of Repurchase Intention. The main conclusion drawn from this study is that Tangibles, Reliability and Employees in a homestay lead toward customer satisfaction and customer satisfaction result the repurchase intention. This article recommends that the homestay should focus on accurate service time as promised and should satisfy their employees for better service.","PeriodicalId":54212,"journal":{"name":"Journal of Management","volume":null,"pages":null},"PeriodicalIF":9.3000,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Tourist Satisfaction in the Homestay of Nepal: Case Study of Namje Community Homestay\",\"authors\":\"Animesh Bastola\",\"doi\":\"10.3126/jom.v6i1.58879\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose: This paper aims to examine the impact of service quality towards tourist satisfaction and analyses the impact of tourist satisfaction on re-visit intention. This article focuses on the area of Namje, Dhankuta.
 Methods: It is based on descriptive and exploratory research design following the methods of qualitative and quantitative techniques. To build a reach understanding of the phenomenon, different theories, and data collection procedures: preliminary interviews, structural interviews, Google surveys etc. have been used.
 Originality: This study is based on the SERVQUAL theory through which HOLSERV was developed for the proper evaluation of the tangibles, reliability and employees of the homestay.
 Findings: The results obtained through the data collection from 384 respondents shows that Tangibles, Reliability and Employees are a significantly strong predictor of Customer satisfaction. Customer Satisfaction is also a strong predictor of Repurchase Intention. The main conclusion drawn from this study is that Tangibles, Reliability and Employees in a homestay lead toward customer satisfaction and customer satisfaction result the repurchase intention. This article recommends that the homestay should focus on accurate service time as promised and should satisfy their employees for better service.\",\"PeriodicalId\":54212,\"journal\":{\"name\":\"Journal of Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":9.3000,\"publicationDate\":\"2023-10-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3126/jom.v6i1.58879\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3126/jom.v6i1.58879","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Tourist Satisfaction in the Homestay of Nepal: Case Study of Namje Community Homestay
Purpose: This paper aims to examine the impact of service quality towards tourist satisfaction and analyses the impact of tourist satisfaction on re-visit intention. This article focuses on the area of Namje, Dhankuta.
Methods: It is based on descriptive and exploratory research design following the methods of qualitative and quantitative techniques. To build a reach understanding of the phenomenon, different theories, and data collection procedures: preliminary interviews, structural interviews, Google surveys etc. have been used.
Originality: This study is based on the SERVQUAL theory through which HOLSERV was developed for the proper evaluation of the tangibles, reliability and employees of the homestay.
Findings: The results obtained through the data collection from 384 respondents shows that Tangibles, Reliability and Employees are a significantly strong predictor of Customer satisfaction. Customer Satisfaction is also a strong predictor of Repurchase Intention. The main conclusion drawn from this study is that Tangibles, Reliability and Employees in a homestay lead toward customer satisfaction and customer satisfaction result the repurchase intention. This article recommends that the homestay should focus on accurate service time as promised and should satisfy their employees for better service.
期刊介绍:
The Journal of Management (JOM) aims to publish rigorous empirical and theoretical research articles that significantly contribute to the field of management. It is particularly interested in papers that have a strong impact on the overall management discipline. JOM also encourages the submission of novel ideas and fresh perspectives on existing research.
The journal covers a wide range of areas, including business strategy and policy, organizational behavior, human resource management, organizational theory, entrepreneurship, and research methods. It provides a platform for scholars to present their work on these topics and fosters intellectual discussion and exchange in these areas.