{"title":"重新思考共同创造:事件研究的新概念工具","authors":"Tomas Pernecky","doi":"10.3727/152599521x16367300695771","DOIUrl":null,"url":null,"abstract":"The concept of value cocreation occupies an important space in the landscape of event studies. It captures the changing dynamics in event making, with customers and attendees increasingly seen as vital collaborators and coproducers of value. However, events phenomena are qualitatively different in comparison to the goods and services in other industries, and therefore, it is necessary to develop tailored conceptual tools to fully appreciate the cocreational limits and possibilities. By proposing a spectrum from weak to strong cocreation, it is shown that cocreation is best conceived on a continuum, and that, in its strongest form, can lead to partnerships that no longer resemble the conventional models and vocabularies commonly used in the field. The conceptual contributions of this article lie in capturing the various gradations of cocreation and opening up new research avenues.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2023-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Rethinking Cocreation: New Conceptual Tools for Event Studies\",\"authors\":\"Tomas Pernecky\",\"doi\":\"10.3727/152599521x16367300695771\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The concept of value cocreation occupies an important space in the landscape of event studies. It captures the changing dynamics in event making, with customers and attendees increasingly seen as vital collaborators and coproducers of value. However, events phenomena are qualitatively different in comparison to the goods and services in other industries, and therefore, it is necessary to develop tailored conceptual tools to fully appreciate the cocreational limits and possibilities. By proposing a spectrum from weak to strong cocreation, it is shown that cocreation is best conceived on a continuum, and that, in its strongest form, can lead to partnerships that no longer resemble the conventional models and vocabularies commonly used in the field. The conceptual contributions of this article lie in capturing the various gradations of cocreation and opening up new research avenues.\",\"PeriodicalId\":47354,\"journal\":{\"name\":\"EVENT MANAGEMENT\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2023-03-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"EVENT MANAGEMENT\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3727/152599521x16367300695771\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"EVENT MANAGEMENT","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3727/152599521x16367300695771","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Rethinking Cocreation: New Conceptual Tools for Event Studies
The concept of value cocreation occupies an important space in the landscape of event studies. It captures the changing dynamics in event making, with customers and attendees increasingly seen as vital collaborators and coproducers of value. However, events phenomena are qualitatively different in comparison to the goods and services in other industries, and therefore, it is necessary to develop tailored conceptual tools to fully appreciate the cocreational limits and possibilities. By proposing a spectrum from weak to strong cocreation, it is shown that cocreation is best conceived on a continuum, and that, in its strongest form, can lead to partnerships that no longer resemble the conventional models and vocabularies commonly used in the field. The conceptual contributions of this article lie in capturing the various gradations of cocreation and opening up new research avenues.
期刊介绍:
Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.