重新思考共同创造:事件研究的新概念工具

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM EVENT MANAGEMENT Pub Date : 2023-03-14 DOI:10.3727/152599521x16367300695771
Tomas Pernecky
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引用次数: 2

摘要

价值共同创造的概念在事件研究领域占有重要的地位。它抓住了活动制作中不断变化的动态,客户和参与者越来越被视为重要的合作者和价值的共同创造者。然而,与其他行业的商品和服务相比,事件现象在质量上是不同的,因此,有必要开发量身定制的概念工具,以充分认识共同创造的局限性和可能性。通过提出从弱到强的共同创造的频谱,它表明共同创造最好是在一个连续体上构思的,并且,在其最强大的形式下,可以导致不再类似于该领域常用的传统模型和词汇的伙伴关系。本文在概念上的贡献在于捕捉了共同创造的不同层次,并开辟了新的研究途径。
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Rethinking Cocreation: New Conceptual Tools for Event Studies
The concept of value cocreation occupies an important space in the landscape of event studies. It captures the changing dynamics in event making, with customers and attendees increasingly seen as vital collaborators and coproducers of value. However, events phenomena are qualitatively different in comparison to the goods and services in other industries, and therefore, it is necessary to develop tailored conceptual tools to fully appreciate the cocreational limits and possibilities. By proposing a spectrum from weak to strong cocreation, it is shown that cocreation is best conceived on a continuum, and that, in its strongest form, can lead to partnerships that no longer resemble the conventional models and vocabularies commonly used in the field. The conceptual contributions of this article lie in capturing the various gradations of cocreation and opening up new research avenues.
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来源期刊
EVENT MANAGEMENT
EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
2.10
自引率
30.80%
发文量
84
期刊介绍: Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
期刊最新文献
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