{"title":"T 型营销：现代营销中 \"混合工作 \"的新基础","authors":"Ірина Жалінська","doi":"10.30890/2709-2313.2023-19-03-008","DOIUrl":null,"url":null,"abstract":"The paper examines new challenges and changes in marketing under the influence of digitalization processes. The main focus is on the emergence of new jobs in marketing that require distinctive sets of skills. Changes in the work of marketing departments,","PeriodicalId":12094,"journal":{"name":"European science review","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Т-ПОДІБНИЙ МАРКЕТИНГ: НОВА ОСНОВА ДЛЯ «ГІБРИДНОЇ РОБОТИ» В СУЧАСНОМУ МАРКЕТИНГУ\",\"authors\":\"Ірина Жалінська\",\"doi\":\"10.30890/2709-2313.2023-19-03-008\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The paper examines new challenges and changes in marketing under the influence of digitalization processes. The main focus is on the emergence of new jobs in marketing that require distinctive sets of skills. Changes in the work of marketing departments,\",\"PeriodicalId\":12094,\"journal\":{\"name\":\"European science review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-04-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European science review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.30890/2709-2313.2023-19-03-008\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European science review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30890/2709-2313.2023-19-03-008","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Т-ПОДІБНИЙ МАРКЕТИНГ: НОВА ОСНОВА ДЛЯ «ГІБРИДНОЇ РОБОТИ» В СУЧАСНОМУ МАРКЕТИНГУ
The paper examines new challenges and changes in marketing under the influence of digitalization processes. The main focus is on the emergence of new jobs in marketing that require distinctive sets of skills. Changes in the work of marketing departments,
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