Huang Jing, Abdullah Al Mamun, Farzana Naznen, Mohd Helmi Ali
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Sustainable Financial Development Through Mobile Payment: Using SEM-ANN Analysis
This study aimed to examine the influence of performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating condition (FC), hedonic motivation (HM), perceived trust (PT) and lifestyle compatibility (LC) on the intention to adopt M-payment (IMP) as well as the mediating effect of IMP on the adoption of M-payment (AMP). This study adopted a cross-sectional design and collected quantitative data through an online survey from 309 respondents in China. The results revealed the significant positive influence of PE, EE, FC, HM, PT and LC on the IMP. The IMP was found to positively and significantly mediate the relationships of all predictors (except SI) and the actual usage of M-payment. Artificial neural network results validated the high prediction accuracy of the data fitness and highlighted the importance of PE, EE and LC on the IMP among Chinese users.
期刊介绍：
Vision-The Journal of Business Perspective is a quarterly peer-reviewed journal of the Management Development Institute, Gurgaon, India published by SAGE Publications. This journal contains papers in all functional areas of management, including economic and business environment. The journal is premised on creating influence on the academic as well as corporate thinkers. Vision-The Journal of Business Perspective is published in March, June, September and December every year. Its targeted readers are researchers, academics involved in research, and corporates with excellent professional backgrounds from India and other parts of the globe. Its contents have been often used as supportive course materials by the academics and corporate professionals. The journal has been providing opportunity for discussion and exchange of ideas across the widest spectrum of scholarly opinions to promote theoretical, empirical and comparative research on problems confronting the business world. Most of the contributors to this journal range from the outstanding and the well published to the upcoming young academics and corporate functionaries. The journal publishes theoretical as well as applied research works.
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