THE GLOBAL MARKET FOR EDUCATIONAL SERVICES: TRENDS AND OPPORTUNITIES FOR KAZAKHSTAN

The development of the educational system in any country is a key factor in its socio-economic progress. Kazakhstan, a country with rich natural resources and great potential, is aware of the importance of investments in education as the main direction for long-term development. The basis for achieving this goal is investing in education and science. However, the global market of educational services is in a state of rapid change. In the light of globalization and digital transformation of education, new opportunities and challenges are emerging for Kazakhstan. Along the way, the country can learn lessons and take advantage of global trends to optimize its educational system. This study offers a comprehensive review of the current global educational services market, emphasizing the identified trends and their potential implications for Kazakhstan's education sector. By examining internationalization strategies, the role of online learning, market demands for skills, and the increasing importance of sustainable education, this paper reveals unique opportunities for Kazakhstan to enhance its national education system. It also presents a comprehensive understanding of how these global trends could be harnessed to promote education export, thus contributing to the nation's socio-economic development.