政治策略和沟通方式对政治候选人线上和线下知名度的影响

IF 1.9 Q2 POLITICAL SCIENCE Journal of Political Marketing Pub Date : 2023-09-12 DOI:10.1080/15377857.2023.2254709
Maud Reveilhac
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The Influences of Political Strategies and Communication Styles on Political Candidates’ Online and Offline Visibility
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来源期刊
Journal of Political Marketing
Journal of Political Marketing POLITICAL SCIENCE-
CiteScore
4.10
自引率
8.30%
发文量
15
期刊介绍: The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.
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