‘Gonna get you, baby!’ A qualitative-empirical study of attentional modulation in reading a short story

How do individual readers determine where to allocate and how to modulate attention while reading a short story? To what extent are their attentional modulations influenced by textual characteristics and personal characteristics? This study uses response data from group discussions of the short story “Where are you going, where have you been?” by Joyce Carol Oates (1966). Participants read the story in advance, color-coding words or lines to indicate different modes of attention employed and annotated the text with text-related and unrelated mind-wandering thoughts. The results show how attentional allocation is driven by textual elements as well as readers’ choices, resulting in a complex interaction of elicited and volitional attention to certain elements of the text– not just focused or distracted attention, but a “modulated” and “integrated” experience that is dynamic and personal. These modulations are also impacted by contextual factors and the reader’s personal history that impact which aspects of a text are salient and how attention is directed. The results might provide an empirical basis for, but also challenge and supplement current theories of attentional modulation in reading literature.