A CONVERSATION ANALYTIC INVESTIGATION ON EXPERTISE DEMONSTRATION IN COMMUNITY PHARMACY INTERACTION

Objective: In recent years, there have been incresing numbers of the studies based on pharmacist communication skills in community pharmacy. However, different expertise knowledge provision within community pharmacy interaction is an under-researched area. This article aims to investigate how the expertise demonstration is deployed in a community pharmacy interaction. Material and Method: 30-hour audio and video recordings were collected in a community pharmacy in Türkiye, and analysed through data-driven and bottom-up research perspective of Conversation Analysis. Result and Discussion: The findings of the study show that the pharmacist displayed his expertise knowledge within three different sequential organizations initiated by the patient, pharmacy staff and pharmacist through a wide range of interactional practices such as providing extended explanations and advices, referring to external authority, and using both professional and trade knowledge. This micro-analytic study in pharmacy interaction makes an important contribution to pharmacy services and education.