A Study on the Main Activities and Core Elements of Design Thinking

This study is a qualitative study to analyze the key elements of design thinking activity and actual application. In order to select survey participants, a deliberate sampling method was used, and 11 design experts with more than 6 years of design experience were interviewed to analyze the specific thinking process. Open coding, axial coding, and selective coding were conducted based on the grounded theory methodology using the recorded data as the original data. As a result of open coding, 93 concepts, 7 categories and 17 properties were derived. Axial coding was performed to present a paradigm model. Through the selective coding, intuitive thinking and analytical thinking were adopted as core categories of designer thinking method. In the important parts of the design work process, analysis of the subject, ideation and decisions for project direction and visualization of concepts, and finding a balance between creativity and applicability, concrete utilization methods were identified.