{"title":"评估潜在中小企业项目以取得持续成功","authors":"Wasana Sinrungtam, Chitralada Trisakhon, Krisada Chienwattanasook","doi":"10.37394/232015.2023.19.103","DOIUrl":null,"url":null,"abstract":"This research aims to evaluate the project’s success from the stakeholders in creating sustainable outcomes and identify the problems and obstacles in the development of online marketing projects. The study takes a mixed-method approach, obtaining information from three distinct groups of people: customers (through qualitative research), business owners (through quantitative research), and government officials and municipal administrators (through qualitative research). This study highlights the imperative of incorporating the collective efforts of all three groups to enhance the likelihood of achieving success and maintaining the project’s long-term viability. Previously, the absence of collaborative management has resulted in the misallocation of resources toward resolving issues that were not aligned with the intended objectives. Upon examination of the business owners, it was discovered that implementing additional sales channels gave a notable and favorable outcome. The project evaluation using the CIPP model revealed that the processes implemented for customer management were deemed of exceptional quality. Critical difficulties and challenges were also noted, such as the requirement for business owners to possess IT skills to produce compelling media and the customers’ desire for a user-friendly platform design. In the public sector, it is found that the government should evaluate entrepreneurial endeavors to find those deserving of continued development. Other recommendations for this study include offering support as a best practice and developing long-term evaluation standards.","PeriodicalId":53713,"journal":{"name":"WSEAS Transactions on Environment and Development","volume":"23 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Assessment of Potential SMEs Projects to Sustainable Success\",\"authors\":\"Wasana Sinrungtam, Chitralada Trisakhon, Krisada Chienwattanasook\",\"doi\":\"10.37394/232015.2023.19.103\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research aims to evaluate the project’s success from the stakeholders in creating sustainable outcomes and identify the problems and obstacles in the development of online marketing projects. The study takes a mixed-method approach, obtaining information from three distinct groups of people: customers (through qualitative research), business owners (through quantitative research), and government officials and municipal administrators (through qualitative research). This study highlights the imperative of incorporating the collective efforts of all three groups to enhance the likelihood of achieving success and maintaining the project’s long-term viability. Previously, the absence of collaborative management has resulted in the misallocation of resources toward resolving issues that were not aligned with the intended objectives. Upon examination of the business owners, it was discovered that implementing additional sales channels gave a notable and favorable outcome. The project evaluation using the CIPP model revealed that the processes implemented for customer management were deemed of exceptional quality. Critical difficulties and challenges were also noted, such as the requirement for business owners to possess IT skills to produce compelling media and the customers’ desire for a user-friendly platform design. In the public sector, it is found that the government should evaluate entrepreneurial endeavors to find those deserving of continued development. Other recommendations for this study include offering support as a best practice and developing long-term evaluation standards.\",\"PeriodicalId\":53713,\"journal\":{\"name\":\"WSEAS Transactions on Environment and Development\",\"volume\":\"23 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-10-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"WSEAS Transactions on Environment and Development\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37394/232015.2023.19.103\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"WSEAS Transactions on Environment and Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37394/232015.2023.19.103","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
Assessment of Potential SMEs Projects to Sustainable Success
This research aims to evaluate the project’s success from the stakeholders in creating sustainable outcomes and identify the problems and obstacles in the development of online marketing projects. The study takes a mixed-method approach, obtaining information from three distinct groups of people: customers (through qualitative research), business owners (through quantitative research), and government officials and municipal administrators (through qualitative research). This study highlights the imperative of incorporating the collective efforts of all three groups to enhance the likelihood of achieving success and maintaining the project’s long-term viability. Previously, the absence of collaborative management has resulted in the misallocation of resources toward resolving issues that were not aligned with the intended objectives. Upon examination of the business owners, it was discovered that implementing additional sales channels gave a notable and favorable outcome. The project evaluation using the CIPP model revealed that the processes implemented for customer management were deemed of exceptional quality. Critical difficulties and challenges were also noted, such as the requirement for business owners to possess IT skills to produce compelling media and the customers’ desire for a user-friendly platform design. In the public sector, it is found that the government should evaluate entrepreneurial endeavors to find those deserving of continued development. Other recommendations for this study include offering support as a best practice and developing long-term evaluation standards.
期刊介绍:
WSEAS Transactions on Environment and Development publishes original research papers relating to the studying of environmental sciences. We aim to bring important work to a wide international audience and therefore only publish papers of exceptional scientific value that advance our understanding of these particular areas. The research presented must transcend the limits of case studies, while both experimental and theoretical studies are accepted. It is a multi-disciplinary journal and therefore its content mirrors the diverse interests and approaches of scholars involved with sustainable development, climate change, natural hazards, renewable energy systems and related areas. We also welcome scholarly contributions from officials with government agencies, international agencies, and non-governmental organizations.