Originality, influence, and success: a model of creative style

Abstract Creative workers strive to achieve success and influence by producing original output. In this paper we define and measure originality and influence, based on a new model of style. We apply the methodology to Western classical music composed since the 15th century, and test it using extensive data on the content of musical compositions, popular success, and biographical information. We find that more original composers tend to be more influential upon the work of their later peers and more successful with present-day audiences. A positive association between originality and influence also holds across works by a given composer.