学术界如何才能产生伟大的研究创意?从构思实践中获得灵感

IF 5.9 2区 管理学 Q1 BUSINESS International Journal of Research in Marketing Pub Date : 2024-03-01 DOI:10.1016/j.ijresmar.2023.10.002
Stefan Stremersch
{"title":"学术界如何才能产生伟大的研究创意?从构思实践中获得灵感","authors":"Stefan Stremersch","doi":"10.1016/j.ijresmar.2023.10.002","DOIUrl":null,"url":null,"abstract":"<div><p>How can academic scholars come up with great ideas, such that their research becomes even more important, relevant, and interesting? Based on ideation practices of sophisticated companies, this paper triggers academic researchers to self-reflect on: (1) the source used for ideation, (2) the scope applied to ideation, (3) the sharing of ideas during ideation, and (4) the selection of ideas. The paper also offers concrete improvements that researchers can implement in their ideation practices on ideation processes, tools, and methods along three ideation phases: domain exploration, domain immersion, and research project design. It reviews recent advances in AI and how researchers can leverage AI in their research ideation. The paper aims to stimulate more research on (academic) research ideation (i.e., “more research on research”) and advances a research agenda.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"41 1","pages":"Pages 1-17"},"PeriodicalIF":5.9000,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S016781162300071X/pdfft?md5=f26b671bd46600aa297dbf873e625406&pid=1-s2.0-S016781162300071X-main.pdf","citationCount":"0","resultStr":"{\"title\":\"How can academics generate great research ideas? Inspiration from ideation practice\",\"authors\":\"Stefan Stremersch\",\"doi\":\"10.1016/j.ijresmar.2023.10.002\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>How can academic scholars come up with great ideas, such that their research becomes even more important, relevant, and interesting? Based on ideation practices of sophisticated companies, this paper triggers academic researchers to self-reflect on: (1) the source used for ideation, (2) the scope applied to ideation, (3) the sharing of ideas during ideation, and (4) the selection of ideas. The paper also offers concrete improvements that researchers can implement in their ideation practices on ideation processes, tools, and methods along three ideation phases: domain exploration, domain immersion, and research project design. It reviews recent advances in AI and how researchers can leverage AI in their research ideation. The paper aims to stimulate more research on (academic) research ideation (i.e., “more research on research”) and advances a research agenda.</p></div>\",\"PeriodicalId\":48298,\"journal\":{\"name\":\"International Journal of Research in Marketing\",\"volume\":\"41 1\",\"pages\":\"Pages 1-17\"},\"PeriodicalIF\":5.9000,\"publicationDate\":\"2024-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S016781162300071X/pdfft?md5=f26b671bd46600aa297dbf873e625406&pid=1-s2.0-S016781162300071X-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Research in Marketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S016781162300071X\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Research in Marketing","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S016781162300071X","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

摘要

学术学者如何才能想出好点子,从而使自己的研究变得更加重要、更加相关、更加有趣?本文以先进企业的构思实践为基础,引发学术研究人员在以下方面进行自我反思:(1)构思所使用的来源;(2)构思所应用的范围;(3)构思过程中的构思分享;以及(4)构思的选择。论文还就领域探索、领域浸入和研究项目设计这三个构思阶段的构思流程、工具和方法提出了研究人员在构思实践中可以实施的具体改进措施。论文回顾了人工智能的最新进展,以及研究人员如何在研究构思中利用人工智能。本文旨在激发更多关于(学术)研究构思的研究(即 "更多关于研究的研究"),并推进研究议程。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
How can academics generate great research ideas? Inspiration from ideation practice

How can academic scholars come up with great ideas, such that their research becomes even more important, relevant, and interesting? Based on ideation practices of sophisticated companies, this paper triggers academic researchers to self-reflect on: (1) the source used for ideation, (2) the scope applied to ideation, (3) the sharing of ideas during ideation, and (4) the selection of ideas. The paper also offers concrete improvements that researchers can implement in their ideation practices on ideation processes, tools, and methods along three ideation phases: domain exploration, domain immersion, and research project design. It reviews recent advances in AI and how researchers can leverage AI in their research ideation. The paper aims to stimulate more research on (academic) research ideation (i.e., “more research on research”) and advances a research agenda.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
11.80
自引率
4.30%
发文量
77
审稿时长
66 days
期刊介绍: The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.
期刊最新文献
Gender and racial price disparities in the NFT marketplace Online reviews: A literature review and roadmap for future research A method for measuring consumer confusion due to lookalike labels Editorial Board Strange Case of Dr. Bidder and Mr. Entrant: Consumer Preference Inconsistencies in Costly Price Offers
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1