Transformation of the image of a mother woman in the visual culture of independent Ukraine

The relevance of the article lies in the analysis of the transformation of the image of a mother woman in the visual culture of independent Ukraine. The patriarchal stereotypical perception of femininity is being transformed in Ukrainian visual culture. Since Ukraine has gained its independence, the perception of the traditional role of women in society began to change under the influence of socio-cultural processes. The purpose of the article is to carry out a cultural reception of the image of a mother woman in visual culture as a reflection of socio-cultural dynamics in independent Ukraine. To define the peculiarities of female images in interpretive models of visual studios, to investigate the dynamics of the image of a mother woman during the years of independence, as well as to explain the culturally significant meanings of the variable spectrum of the image of a mother woman in the visual space of independent Ukraine. The methodology of scientific research is determined by the use of methods of cultural studies, history and sociology. The method of culturology allows us to reveal the specifics of the representation of female images in visual culture. The sociocultural method involves the analysis of the visual component of the Ukrainian Internet environment, as well as establishing the interdependence of visual culture and social changes. Historical method allows to trace the context of visual transformations. The results. It was proved that the image of a mother woman, peculiar to the traditional Ukrainian culture, during the first years of independence was transformed into the mythologem of Berehynia and personified the national idea. Throughout the 1990s, the image embodied the idea of state sovereignty. The period of the 2000s for mass culture was characterized by the depiction of gender-stereotypical images of motherhood and women in the role of a housewife with the emergence of the domestic violence problem. The Revolution of Dignity conditioned the narrative of struggle, which filled the image of a woman-mother with the concept of militancy. As a result of the political and historical processes taking place until today, the concept of motherhood was filled with motives of protection of one’s own land, sacrifice for the protection of one’s own child. The scientific novelty of the research. For the first time, the transformation of the image of a mother woman, represented in the visual culture of Ukraine during the period of independence, is considered. The practical significance. The results of the research can be used to study the modern visual culture of Ukraine, in further investigations of mass media and research of feminine images represented in the visual culture of Ukraine.