Relationship Between Social Media Consumption Depression and Loneliness During COVID-19 Era

The function of Pakistani media regarding the COVID-19 has undergone through the deceptive process. The broadcasts are often devoid of medical experts involving politicians and journalists to talk on COVID-19 forums. This is a quantitative survey research which has been designed to investigate the relationship between social media consumption depression and loneliness among the citizens of Lahore city who use social media was the population of this study. Empirical data has been collected though purposive sampling technique from 500 respondents from Lahore city of Pakistan. Descriptive and inferential analysis has been carried out by using SPSS=23. From the finding of the empirical data it has been depicted that people use social media to get updates about the latest situation and be connected with friends. Today social media is playing a key role for social activities. Data reveals a significant relationship between social media consumption and awareness about Covid-19 and proposed preventive measures. Alongside, a significant relationship has also been unveiled between of social media usage and level of depression and loneliness among the targeted respondents of this study.