Corporate identity for iconic interface design: The graphic design perspective

Because computer graphics displays are using more non-alphanumeric symbolism to facilitate human-computer communication, graphic design, a discipline concerned with systematic information-oriented communication, is important in the design of the “corporate identity” of the human-computer interface. Principles of applied visual semiotics can be used to critique and create these dialogues. Case studies of the Star, Lisa and Metaform office automation systems are analyzed.