Issues arising in the planning of a cross-cultural research project in China

This account demonstrates areas previously neglected in the cross-cultural research literature. The aim is to examine challenges which researchers may encounter when planning cross-cultural projects. Methodological issues arising while preparing a qualitative research project are compared with the literature. The research project, planned in Scotland, was undertaken in three industrial cities in China. Semi-structured interviews were planned with three groups of informants in each city. The informants were (1) women who had given birth by caesarean one week or one year previously (2) health care workers and (3) community members. The Scotland-based researchers kept notes of their experiences of preparing and beginning this project.

It was found that cultural issues should be recognised and addressed during planning. These affect various aspects of the project, including recruitment and fieldwork. Additionally, other influences, not only the indigenous culture, are identified in the ‘host’ setting. Further, challenges presented by linguistic issues should not be underestimated. The rapidity of change in countries like China has implications for researchers. It is concluded that difficulties may be encountered in planning cross-cultural research. Some may be anticipated and precautions taken to minimise their effects. The research literature may not keep abreast of change in rapidly-developing areas.