Alexander Davidson, Matthew D. Meng, Scott Tainsky, Mitchell C. Olsen
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A dual account of how excitement impacts risk-taking: Evidence from the National Hockey League’s 50-50 raffle
The current research seeks to explain the motivation to participate in risk-taking activities as a function of game-related dynamics. We examine the role of excitement in predicting purchase behavi...
期刊介绍：
Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.
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