市场导向对大学分拆经营绩效的影响

Nicoletta Buratti, Giorgia Profumo, Luca Persico
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引用次数: 11

摘要

现有的关于大学分拆(USO)业务绩效前因的文献已经发展起来,其目的是突出那些可以促进此类公司绩效的驱动因素,重点关注各种因素。尽管在市场营销文献中经常发现积极的联系,但对市场导向-绩效关系的兴趣较少。因此,本文的目的是填补这一空白,并利用意大利研究衍生产品的Netval数据库调查市场导向(MO)与USO绩效之间的关系。为了测量MO,我们采用了一份特设问卷,并在进行因子分析检验其有效性后,我们进行了回归模型。结果表明,MO,特别是它的一些组成部分(客户情报生成、情报传播、集成和职能间协调)对企业绩效有影响。这一贡献提供了一些对学术界有用的有价值的研究意义,但来自新的高科技企业和技术转让办公室的专业人员也可能从这一知识中受益。
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The impact of market orientation on university spin-off business performance

Extant literature on the antecedents of university spin-off (USO) business performance has developed with the aim of highlighting those drivers that could foster the performance of such firms, focusing on a variety of factors. Less interest has been devoted to the market orientation–performance relationship, despite the positive link frequently found in the marketing literature. The aim of the present paper is therefore to fill this gap and investigate the relationship between market orientation (MO) and USO performance using the Netval database of Italian research spin-offs. To measure MO, we adopted an ad hoc questionnaire, and after testing its validity with a factor analysis, we performed a regression model. The results show that MO, particularly some of its components (customer intelligence generation, intelligence dissemination, integration and inter-functional coordination), has an impact on business performance. This contribution presents some valuable research implications useful for academics, but professionals from new high-tech ventures and technology transfer offices may also benefit from this knowledge.

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来源期刊
CiteScore
5.60
自引率
9.10%
发文量
18
期刊介绍: Competition in international markets was traditionally the realm of large companies, with smaller firms tending to remain local or regional. Internationalisation was an expansion option of interest to some enterprises, but seldom was it a competitive necessity. Many opted to avoid the uncertainties of competing in foreign markets, and simply kept their firms small and local. Traditional internationalisation theories, therefore, focused mainly on large multinational corporations, and were less pertinent to smaller firms. With the liberalisation of trade, however, domestic firms are threatened by international competitors that are penetrating formerly protected markets. Nowadays, internationalisation affects everyone, whether or not they wish to internationalise themselves. The threats and opportunities of internationalisation must be addressed. Globalisation is transforming the competitive environment of small and large players alike. As a result, internationalisation issues will continue to be increasingly important to business. Public policy agendas already include programmes to help entrepreneurs become successful at internationalisation. There is a growing need to understand internationalisation in the context of entrepreneurship, as well as large multinationals. Knowledge of how, when and why firms internationalise - either incrementally or not - will surely be the focus of energetic researchers. Yet, up to now, academia has been lacking a journal dedicated to internationalisation issues. To fill this niche, the aforementioned editorial team wishes to offer an outlet for high-quality research addressing the opportunities and challenges intrinsic to internationalisation. The primary audience for this journal will be researchers of entrepreneurship and international business. In addition, readership is certain to include business-people and policy-makers. The editors invite submissions that analyse internationalisation, combining theore tical and empirical work. Researchers will be encouraged to conduct comparative studies, and to evaluate competing theories. The composition of the editorial team - including experts in international business and experts in entrepreneurship - is designed to avoid editorial bias. Every effort will be made to reach a first decision about a submission, within sixty days. Officially cited as: J Int Entrep
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