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Image, issue, and affective priming effects of candidates’ Facebook posts on voters’ trait perceptions and overall evaluations
Trait perception is crucial to electoral support. Increasingly, candidates are using social media posts to shape their images, prime trait perception, and enhance overall evaluations. This study di...
期刊介绍:
Launched in 1990, Asian Journal of Communication (AJC) is a refereed international publication that provides a venue for high-quality communication scholarship with an Asian focus and perspectives from the region. We aim to highlight research on the systems and processes of communication in the Asia-Pacific region and among Asian communities around the world to a wide international audience. It publishes articles that report empirical studies, develop communication theory, and enhance research methodology. AJC is accepted by and listed in the Social Science Citation Index (SSCI) published by Clarivate Analytics. The journal is housed editorially at the Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore, jointly with the Asian Media Information and Communication Centre (AMIC).