人工智能驱动的家族企业可持续品牌行动主义:一篇经得起未来考验的观点文章

IF 3.6 Q2 MANAGEMENT Journal of Family Business Management Pub Date : 2023-12-05 DOI:10.1108/jfbm-10-2023-0217
Joshua Kofi Doe, Robert E. Hinson
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引用次数: 0

摘要

人工智能(AI)和可持续商业代表了当今世界所有前瞻性企业无可辩驳的未来。在这篇前瞻性文章中,作者通过强调家族企业在推动可持续品牌行动中与联合国可持续发展目标(unsdg)保持一致的作用,探讨了这些重要主题的融合,如强调消除贫困的可持续发展目标1。作者认为,人工智能(AI)和在线品牌社区在家族企业中具有变革潜力,可以作为促进符合联合国可持续发展目标的可持续发展实践的支柱。设计/方法/方法通过文献回顾,作者认为人工智能和在线品牌社区在家族企业中具有变革潜力,可以作为促进符合联合国可持续发展目标的可持续发展实践的支柱。关于家族企业中人工智能驱动的可持续品牌行动主义的学术研究要么有限,要么根本不存在。家族企业有一个独特的机会,可以将人工智能用于环保运营、个性化品牌参与、环保产品开发、全球合作以及支持联合国可持续发展目标的教育和宣传。未来的研究可以着眼于家族企业如何调整其价值观、长期影响、如何跨代运作、它们的弹性和灵活性如何,以及在将人工智能和品牌行动主义作为可持续发展和生存的长期战略方面,它们与非家族企业相比如何。作者呼吁家族企业、政府和利益相关者采取理论和实践行动,促进人工智能驱动的可持续发展品牌行动,与联合国可持续发展目标保持一致。它强调了家族企业在数字时代通过人工智能推动可持续发展和培育品牌活动方面的独特作用。
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AI-driven sustainability brand activism for family businesses: a future-proofing perspective article

Purpose

Artificial intelligence (AI) and sustainable business represent the irrefutable future of all forward looking businesses in the world today. In this perspective article, the authors explore the confluence of these important topics by highlighting the role of family businesses in advancing sustainable brand activism aligned with the United Nations Sustainable Development Goals (UNSDGs), like SDG 1, which emphasises poverty eradication. The authors fall on the transformative potential of artificial intelligence (AI) and online brand communities in family businesses as an anchor for promoting sustainability practices that align with UNSDGs.

Design/methodology/approach

Using literature review, the authors fall on the transformative potential of AI and online brand communities in family businesses as an anchor for promoting sustainability practices that align with UNSDGs.

Findings

Scholarly research on AI-driven sustainability brand activism in family businesses is either limited or nonexistent. Family businesses have a unique opportunity to use AI for eco-friendly operations, personalised brand engagement, eco-friendly product development, global collaborations and education and advocacy in support of the UNSDGs. Future research could look at how family businesses align their values, their long-term effects, how they work across generations, how resilient and flexible they are and how they compare to non-family businesses when it comes to using AI and brand activism as long-term strategies for sustainability and survival.

Originality/value

The authors call for family businesses, governments and stakeholders to take theoretical and practical actions in promoting AI-driven sustainability brand activism aligned with the UNSDGs. It underscores the distinctive role of family businesses in driving sustainability and fostering brand activism through AI in a digital age.

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来源期刊
CiteScore
5.50
自引率
33.30%
发文量
51
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