Virgílio Vasconcelos Souza, Lucas Lopes Ferreira Souza, Oderlene Oliveira, Elnivan Moreira de Souza, Juliana Silva Costa
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Do heuristics affect Brazilian investors’ decision-making process?
Purpose
The purpose of this research is to analyze the influence of heuristics on Brazilian investors' behavior in the decision-making process.
Design/methodology/approach
The authors apply the partial least squares structural equation modeling methodology. This sample is composed of 220 investors.
Findings
The heuristics of overconfidence and anchoring positively influence investors' decision-making, while loss aversion negatively influences it. The herd effect exhibits no influence. The results also support the idea that decision-making positively influences investors' performance. Investors feel secure in their attitudes regarding financial decision-making, even if their decisions are not always rational as they are affected by biases.
Originality/value
This article explains the influence of heuristics on investors' decision-making and performance in the Brazilian context during the COVID-19 pandemic.
期刊介绍：
Review of Behavioral Finance publishes high quality original peer-reviewed articles in the area of behavioural finance. The RBF focus is on Behavioural Finance but with a very broad lens looking at how the behavioural attributes of the decision makers influence the financial structure of a company, investors’ portfolios, and the functioning of financial markets. High quality empirical, experimental and/or theoretical research articles as well as well executed literature review articles are considered for publication in the journal.
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