Supply chain visibility types and contextual characteristics: A literature-based synthesis

Existing literature offers multiple interpretations of how managers might develop and deploy supply chain visibility (SCV). However, current visibility research lacks rigorous definitions of visibility types and their relationships to contextual factors. Our systematic literature review and analysis extends previous studies by identifying visibility objects, potentially important contextual characteristics, and their interrelationships. We highlight research trends and develop a framework that links types of visibility to relational, environmental, and operational characteristics that either support visibility development or moderate its value for a firm. In addition, we offer a synthesis and critique of research questions, theoretical perspectives, and methods researchers have used to address SCV concepts and relationships. The review findings suggest rich opportunities for future research.