A Modified Framework for Service-Driven Social Community Towards Wellbeing

Abstract

The paper extends the Framework for Service Driven-driven Social Community by the inclusion of value co-creation, taken from the Service-Dominant Logic, and test the corresponding hypotheses. We, following a quantitative approach, surveyed members of two social communities, one in Africa, another in South America. We applied Structural Equation Modelling. The results validate almost all the Modified Model in the two samples and reinforce its potential to increase both self and collective wellbeing. Within the Framework, there are just a few relationships of different magnitude between one and the other community.