Research on the Design of Cultural and Creative Products Based on Lingnan Intangible Cultural Heritage in the Age of Artificial Intelligence

Abstract Lingnan Intangible Cultural Heritage (ICH) has a long history and contains rich and unique regional culture, which can provide new thoughts and ideas for cultural and creative product design. In this paper, firstly, the cVAE-GAN network model is utilized to extract the features of the modeling symbols of Lingnan intangible cultural heritage, which helps to obtain the modeling symbols of Lingnan intangible cultural heritage for cultural and creative product design. Secondly, the HSV color space model realizes the refinement of the color elements of Lingnan intangible cultural heritage, which promotes the application of color diversity in the design of Lingnan cultural and creative products. Then, the two methods are combined with artificial intelligence technology to construct the Lingnan emotional interactive cultural and creative product design framework, which enables the computer to integrate the designer’s design emotion on the basis of learning modeling and color and promotes the enhancement of the emotional value of Lingnan non-heritage cultural and creative products. Finally, to verify the effectiveness of the method described in this paper, a relevant test analysis was conducted. The results show that when the computational order is more than 60 orders, the cVAE-GAN network in this paper extracts the styling symbol features in only about 115ms, the PSNR improvement of the HSV color space model under different color blocks is more than 2dB, and the RSD of H-channel can be found to be in the range of 0.5% to 5.0% after performing color noise removal. Carrying out the cultural and creative product design of Lingnan intangible cultural heritage in the era of artificial intelligence needs to be more clear about the shape and color of the intangible heritage and fully combine with the designer’s emotion in order to make the Lingnan intangible cultural and creative products revitalized with new vitality.