Research on the integration management innovation path of tea culture and rural tourism industry under the background of information technology

Abstract This paper analyzes the development of the integration of tea culture and the rural tourism industry by using the coupling coordination model with the goal of promoting rural economic development. The entropy value method is used to calculate the evaluation index of the development level between tea culture and rural tourism industries. Combined with the geometric coefficient of deviation method to calculate the coupling coordination between tea culture and the rural tourism industry. The development index of tea culture and rural tourism industry is built using the index construction principle. By exploring the positive indicators of both tea culture and the rural tourism industry, the problems in the integration of tea culture and the rural tourism industry are analyzed, and the corresponding solution paths are proposed. The results show that the comprehensive development level of tea culture has been on a growing trend from 2018 to 2022.2021 the coupled coordination type of tea culture and rural tourism has reached the state of synchronous development, with a coupled coordination degree of 0.715, which is in the intermediate level of coordination. The development of the rural tourism industry has risen from 0.516 to 0.784. This study improves a new perspective on the integration of tea culture and the rural tourism industry and promotes the integration of the two.