{"title":"忠诚度数字化：移动技术对奖励兑换和参与度的影响","authors":"Yoonseock Son, Wonseok Oh","doi":"10.1080/07421222.2023.2267313","DOIUrl":null,"url":null,"abstract":"Although digitalization is a prevalent strategy in reward programs, a minimal amount is known regarding the relationship between reward app usage and reward redemption behaviors. The enhanced avail...","PeriodicalId":50154,"journal":{"name":"Journal of Management Information Systems","volume":"20 1","pages":""},"PeriodicalIF":5.9000,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level\",\"authors\":\"Yoonseock Son, Wonseok Oh\",\"doi\":\"10.1080/07421222.2023.2267313\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Although digitalization is a prevalent strategy in reward programs, a minimal amount is known regarding the relationship between reward app usage and reward redemption behaviors. The enhanced avail...\",\"PeriodicalId\":50154,\"journal\":{\"name\":\"Journal of Management Information Systems\",\"volume\":\"20 1\",\"pages\":\"\"},\"PeriodicalIF\":5.9000,\"publicationDate\":\"2023-12-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Management Information Systems\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/07421222.2023.2267313\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMPUTER SCIENCE, INFORMATION SYSTEMS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Management Information Systems","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/07421222.2023.2267313","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level
Although digitalization is a prevalent strategy in reward programs, a minimal amount is known regarding the relationship between reward app usage and reward redemption behaviors. The enhanced avail...
期刊介绍：
Journal of Management Information Systems is a widely recognized forum for the presentation of research that advances the practice and understanding of organizational information systems. It serves those investigating new modes of information delivery and the changing landscape of information policy making, as well as practitioners and executives managing the information resource.
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