分析价值创造与创业、营销和创新之间相互联系的相关性:系统性文献综述

Marcello Risitano, Giuseppe La Ragione, Alessandra Turi, Marco Ferretti
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引用次数: 0

摘要

本文旨在通过回顾文献,更好地理解价值创造与创业、营销和创新之间相互联系的相关性。作者采用系统性回顾方法,使用系统性回顾和元分析首选报告项目(PRISMA)协议,对文献进行了深入分析。文章选自 Scopus 数据库,时间跨度为 1987 年至 2021 年。最初共有 1,158 篇文章,经过筛选,最终确定 123 篇符合筛选标准。此外,作者还对样本进行了内容分析,以探索和分析价值创造是否直接或间接地作为创业、营销和创新的目标或先决条件出现。研究结果研究结果表明,文献没有明确界定主题联系,作者的研究结果全面地映射了对理论框架的贡献,综合了相关知识。此外,作者还强调,营销与创业(即创业营销)之间的相互联系需要一种满足客户需求和创造价值的创新方法。通过对关键词的共现分析,作者还确定了四个可用于新研究流的集群。原创性/价值创业、营销和创新是商业和管理文献中公认的研究课题。然而,以往的研究并没有就这三个研究主题之间的联系提供清晰而全面的证据。本著作分析了它们之间的隐性关系。
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Analysing the relevance of value creation in the interconnection amongst entrepreneurship, marketing and innovation: a systematic literature review

Purpose

The purpose of this article is to better understand the relevance of value creation in the interconnection amongst entrepreneurship, marketing and innovation by reviewing the literature.

Design/methodology/approach

The authors employed a systematic review methodology using the Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA) protocol to analyse the literature in depth. The articles were selected from the Scopus database and dated from 1987 to 2021. An initial total of 1,158 articles was successively narrowed down to a final list of 123 papers matching the selection criteria. Moreover, content analysis on the sample was performed to explore and analyse whether value creation directly or indirectly appears as a goal or antecedent amongst entrepreneurship, marketing and innovation.

Findings

The findings suggest that the literature does not clearly define the topic linkage, and with the authors' results, the authors provide a comprehensive mapping of the contributions to a theoretical framework that synthesises knowledge. Moreover, the authors highlight that the interconnection between marketing and entrepreneurship, i.e. entrepreneurial marketing, requires an innovative approach for satisfying customer needs and creating value. Co-occurrence analysis of the keywords also allowed to identify four clusters that were open to new research streams.

Originality/value

Entrepreneurship, marketing and innovation are recognised research topics in the business and management literature. However, prior research has not provided clear and comprehensive evidence about how these three research topics are linked to each other. This work analyses the hidden relationship amongst them.

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来源期刊
CiteScore
10.20
自引率
16.40%
发文量
94
期刊介绍: The International Journal of Entrepreneurial Behavior & Research (IJEBR) has a unique focus on publishing original research related to the human and social dynamics of entrepreneurship, and entrepreneurial management in small and growing organizations. The journal has an international perspective on entrepreneurship and publishes conceptual papers and empirical studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners worldwide.The editorial team encourages high-quality submissions which advance the study of human and behavioural dimensions of entrepreneurship and smaller organizations. Examples of topics which illustrate the scope of the journal are provided below. Topicality Nascent entrepreneurship and new venture creation Management development and learning in smaller businesses Enterprise and entrepreneurship education, learning and careers Entrepreneurial psychology and cognition Management and transition in smaller, growing and family-owned enterprises Corporate entrepreneurship and venturing Entrepreneurial teams, management and organizations Social, sustainable and informal entrepreneurship National and international policy, historical and cultural studies in entrepreneurship Gender, minority and ethnic entrepreneurship Innovative research methods and theoretical development in entrepreneurship Resourcing and managing innovation in entrepreneurial ventures.
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