Marginalization by Proxy: Voter Evaluations at the Intersection of Candidate Identity and Community Ties

We apply an intersectional framework to explore how connections to marginalized communities interact with candidate demographics to shape vote choice in U.S. politics. In an original experiment manipulating candidates’ race, gender, sexuality, and endorsements, we show that endorsements by organizations advocating for marginalized communities shape voter evaluations to the same, if not greater, degree as candidate demographics. Moreover, the effects are particularly pronounced for candidates receiving an endorsement from an LGBT advocacy organization. Attitudes toward marginalized communities are mapped onto candidates with ties to those communities, whether the candidate is a member or not; we call this process associational affect. Identity has a complex role in shaping vote choice, and, absent an investigation of power and interlocking social hierarchies, it alone is insufficient to explain vote choice.