Analyzing user sentiments toward selected content management software: a sentiment analysis of viewer’s comments on YouTube

Purpose The purpose of this study was to perform sentiment analysis and analyze the growth and popularity of Drupal, Joomla and WordPress on YouTube over a four-year period. This included identifying the most liked and commented videos for each content management system (CMS), ranking the CMSs based on the number of positive comments they received, and using natural language processing techniques to identify the top ten most frequently appearing words in videos about the CMSs. Design/methodology/approach The data for assessing the features of the videos of Drupal, WordPress and Joomla was extracted using Webometric Analyst version 4.4. with the help of the YouTube application programming interface key for videos on the selected CMSs uploaded from 2019 to 2022. The extraction of comments and sentiment analysis for the relevant videos was done using Mozdeh. Findings This study scrutinized 371, 234 and 313 videos of WordPress, Joomla and Drupal on YouTube. The findings reveal that there is a chronological growth of videos of the three CMSs in four years and till the present time, WordPress has the highest number of videos followed by Drupal and then Joomla. Regarding the ranking of highly liked videos, WordPress again wins the list with the highest number of likes in its videos followed by Drupal and then Joomla. For analyzing sentiments of the total comments extracted 123,409 for WordPress, 1,790 for Joomla and 1,783 for Drupal, respectively, WordPress receives the highest average positive comments followed by Drupal then Joomla. In top word frequency, the word “thank” highly occurs and viewers are asking for more tutorial videos. Originality/value To the best of the authors’ knowledge, this study is the first attempt for analyzing the sentiments of WordPress, Drupal and Joomla using Mozdeh software within the concerning period.