{"title":"从荧屏到软实力：土耳其电视剧在孟加拉国不断增强的吸引力","authors":"Shudipta Sharma","doi":"10.1515/omgc-2023-0029","DOIUrl":null,"url":null,"abstract":"Abstract Purpose This study examines the popularity of Turkish TV series in Bangladesh and their effectiveness as a soft power tool for Turkey. It also aims to understand why these series have been successful in shaping the attitudes and beliefs of Bangladeshi audiences towards Turkey and its leadership. Method This qualitative study employs the narrative analysis approach to examine the phenomenon. Social media posts and comments related to the Bengali dubbed version of the Turkish TV series The Magnificent Century on Facebook and YouTube from November 2015 to March 2022 were collected and analyzed using an inductive approach. Findings The study finds that the success of Turkish TV series in Bangladesh can be attributed to a combination of factors, including the absence of quality local content, the strong connection of Bangladeshi audiences with their Muslim identity, and the portrayal of Islamic historical context and similar Muslim culture. The positive image of Turkey and its history portrayed in these series has created a sense of cultural proximity between Turkey and Bangladesh, contributing to the popularity of Turkish TV series in the country. Implications The study suggests that Turkish TV series serve as a soft power tool for Turkey to increase its influence in Bangladesh. By promoting a positive image of Turkey and its history, these series have successfully shaped the attitudes and beliefs of Bangladeshi audiences towards Turkey and its leadership. Value This study highlights the effectiveness of Turkish TV series as a soft power tool. It provides insights into the factors contributing to the popularity of these series in Bangladesh and their potential to increase Turkey’s influence in the Muslim world.","PeriodicalId":29805,"journal":{"name":"Online Media and Global Communication","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"From screen to soft power: the rising appeal of Turkish TV series in Bangladesh\",\"authors\":\"Shudipta Sharma\",\"doi\":\"10.1515/omgc-2023-0029\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract Purpose This study examines the popularity of Turkish TV series in Bangladesh and their effectiveness as a soft power tool for Turkey. It also aims to understand why these series have been successful in shaping the attitudes and beliefs of Bangladeshi audiences towards Turkey and its leadership. Method This qualitative study employs the narrative analysis approach to examine the phenomenon. Social media posts and comments related to the Bengali dubbed version of the Turkish TV series The Magnificent Century on Facebook and YouTube from November 2015 to March 2022 were collected and analyzed using an inductive approach. Findings The study finds that the success of Turkish TV series in Bangladesh can be attributed to a combination of factors, including the absence of quality local content, the strong connection of Bangladeshi audiences with their Muslim identity, and the portrayal of Islamic historical context and similar Muslim culture. The positive image of Turkey and its history portrayed in these series has created a sense of cultural proximity between Turkey and Bangladesh, contributing to the popularity of Turkish TV series in the country. Implications The study suggests that Turkish TV series serve as a soft power tool for Turkey to increase its influence in Bangladesh. By promoting a positive image of Turkey and its history, these series have successfully shaped the attitudes and beliefs of Bangladeshi audiences towards Turkey and its leadership. Value This study highlights the effectiveness of Turkish TV series as a soft power tool. It provides insights into the factors contributing to the popularity of these series in Bangladesh and their potential to increase Turkey’s influence in the Muslim world.\",\"PeriodicalId\":29805,\"journal\":{\"name\":\"Online Media and Global Communication\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-12-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Online Media and Global Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1515/omgc-2023-0029\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Online Media and Global Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/omgc-2023-0029","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
From screen to soft power: the rising appeal of Turkish TV series in Bangladesh
Abstract Purpose This study examines the popularity of Turkish TV series in Bangladesh and their effectiveness as a soft power tool for Turkey. It also aims to understand why these series have been successful in shaping the attitudes and beliefs of Bangladeshi audiences towards Turkey and its leadership. Method This qualitative study employs the narrative analysis approach to examine the phenomenon. Social media posts and comments related to the Bengali dubbed version of the Turkish TV series The Magnificent Century on Facebook and YouTube from November 2015 to March 2022 were collected and analyzed using an inductive approach. Findings The study finds that the success of Turkish TV series in Bangladesh can be attributed to a combination of factors, including the absence of quality local content, the strong connection of Bangladeshi audiences with their Muslim identity, and the portrayal of Islamic historical context and similar Muslim culture. The positive image of Turkey and its history portrayed in these series has created a sense of cultural proximity between Turkey and Bangladesh, contributing to the popularity of Turkish TV series in the country. Implications The study suggests that Turkish TV series serve as a soft power tool for Turkey to increase its influence in Bangladesh. By promoting a positive image of Turkey and its history, these series have successfully shaped the attitudes and beliefs of Bangladeshi audiences towards Turkey and its leadership. Value This study highlights the effectiveness of Turkish TV series as a soft power tool. It provides insights into the factors contributing to the popularity of these series in Bangladesh and their potential to increase Turkey’s influence in the Muslim world.
期刊介绍：
Online Media and Global Communication (OMGC) is a new venue for high quality articles on theories and methods about the role of online media in global communication. This journal is sponsored by the Center for Global Public Opinion Research of China and School of Journalism and Communication, Shanghai International Studies University, China. It is published solely online in English. The journal aims to serve as an academic bridge in the research of online media and global communication between the dominating English-speaking world and the non-English speaking world that has remained mostly invisible due to language barriers. Through its structured abstracts for all research articles and uniform keyword system in the United Nations’ official six languages plus Japanese and German (Arabic, Chinese, English, French, Russian, Spanish, Japanese, and German), the journal provides a highly accessible platform to users worldwide. Its unique dual track single-blind and double-blind review system facilitates manuscript reviews with different levels of author identities. OMGC publishes review essays on the state-of-the-art in online media and global communication research in different countries and regions, original research papers on topics related online media and global communication and translated articles from non-English speaking Global South. It strives to be a leading platform for scientific exchange in online media and global communication.
For events and more, consider following us on Twitter at https://twitter.com/OMGCJOURNAL.
Topics
OMGC publishes high quality, innovative and original research on global communication especially in the use of global online media platforms such as Facebook, TikTok, YouTube, Twitter, Instagram, WhatsApp, Weibo, WeChat, Wikipedia, web sites, blogs, etc. This journal will address the contemporary concerns about the effects and operations of global digital media platforms on international relations, international public opinion, fake news and propaganda dissemination, diaspora communication, consumer behavior as well as the balance of voices in the world. Comparative research across countries are particularly welcome. Empirical research is preferred over conceptual papers.
Article Formats
In addition to the standard research article format, the Journal includes the following formats:
● One translation paper selected from Non-English Journals that with high quality as “Gems from the Global South” per issue
● One review essay on current state of research in online media and global communication in a country or region
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