国内医疗旅游市场的整合机遇:专家调查

Polina. I. Ananchenkova, Yuliya. Yu. Snegireva, Sergey Yu. Beloshisty
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摘要

导言。医疗旅游部门已成为一个多因素领域和结构复杂的部门。参与其发展的国家和地区或多或少地看到了它向旅游市场稳定部门的转变,该部门增长迅速、创收能力强,在全球范围内具有相当的竞争力。因此,许多国家和地区都在努力发展这种类型的旅游业;其中一项战略就是在部门间和公司间层面纳入一体化要素。本研究的目的是考虑在国内医疗旅游市场创造一体化旅游产品的机会。材料和方法。为了确定医疗机构和旅游实体之间的整合互动对在国内医疗旅游市场形成和进一步推广综合旅游产品的前景,对科学文献进行了分析。然后,以半结构式专家访谈的形式对医疗和旅游部门的专家进行了调查。结果如下专家们对在国内医疗旅游框架内创建和推广综合旅游产品的机会持谨慎态度;他们认识到在这一过程中需要互动与合作。在俄罗斯,医疗旅游实际上发展得很好。由于没有季节性需求波动,拥有各种健康和娱乐资源的地区似乎很有前景。
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Integration Opportunities In the Domestic Medical Tourism Market: Expert Survey
Introduction. Medical tourism sector has become a multifactorial sphere and a rather complicated segment with complex structure. Countries and regions engaged in its development to more or less extent have seen its transition to one of stable sectors of tourism market that is fast-growing, income-generating and quite competitive worldwide. Thus, many countries and regions strive to develop this type of tourism; one of the strategies is the incorporation of integration elements at the intersectoral and intercompany level. The purpose of the study was to consider the opportunities to create an integrated tourist product in the domestic medical tourism market. Materials and methods. In order to determine the prospects of integration interaction between medical organizations and tourism entities on the formation and further promotion of a comprehensive tourist product in the domestic medical tourism market, an analysis of scientific literature was conducted. Then, an expert survey among specialists of medical and tourism sectors in form of a semi-structured expert interview was carried out. Results. Expert assessment of opportunities to create and promote an integrated tourism product within the framework of domestic medical tourism is rather cautious; the need for interaction and cooperation in this process is recognized. In Russia, medical tourism is actually well-developed. Regions with various wellness and recreational resources seem to be promising due to no seasonal demand fluctuations.
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