Aesthetic emotional reactions and their verbal expression in a corpus of Japanese travellers’ online reviews

Using Conceptual Metaphor Theory, I propose a study of aesthetic emotional expressions in Japanese. With this aim, I have created a medium-sized corpus (c100,000 running words) of travellers’ reviews in Japanese published on TripAdvisor between 2012 and 2022. The corpus consists of 1,100 reviews, grouped into three subsections, corresponding to three of the most visited landmarks in Japan (namely, Mount Fuji, Fushimi Inari-Taisha Shrine, and the Hiroshima Atomic Bomb Dome). The reviews chosen for this research include at least one reference, either literal or figurative, to the users’ aesthetic evaluation of their visit. My list of aesthetic emotions consists of four large categories: emotions of pleasure (e.g., attraction, fluency), emotions of contemplation (e.g., interest, intrigue), emotions of amazement (e.g., awe, wonder), and emotions of respect (e.g., admiration, adoration). For each aesthetic emotion, I have identified a series of source domains, which I analyse in detail in my discussion. As my data shows, many of our aesthetic expressions are rooted in the psychological and behavioural changes triggered by these emotions and, therefore, should be considered embodied. More importantly, through the analysis of the conceptual mappings involved in these linguistic expressions, it can be affirmed that aesthetic reactions are sensitive to cultural influences and, thus, they are not necessarily universal.