Rory Mulcahy, David Fleischman, Peter English, Emma Florence, Retha Scheepers, Malin Sofia Roennberg
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Promoting sport organisations inclusivity initiatives: tailored message frames and audience selection to drive change and attitude towards team
Sporting organisations are increasingly marketing their LGBTQI+ initiatives. However, limited research provides insights and guidance on how to effectively communicate these initiatives to improve ...
期刊介绍：
Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.
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