Georgia Teare, Jordan T. Bakhsh, Kerri L. Bodin, Kobe Helsen, Marijke Taks, Jeroen Scheerder
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Investigating top-down and bottom-up strategic alignment of event leveraging outcomes: the case of the 2021 UCI Road World Championships
It is generally agreed upon that deliberate planning is needed to achieve pre-determined positive outcomes from sport events (i.e. event leveraging). There is less consensus around the specific str...
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