Bricolage and the «Fluid Identity» of Postmodernism

This article explores the postmodern concept of «fluid identity». In contrast to the classical understanding of stable personal identity, the article presents postmodern tendencies that emphasize the instability and fragmentation of identity. The key features of this idea are elucidated, such as the deconstruction and loss of the core of identity, the pluralism and multiplicity of identities, and the influence of digital technologies on identity formation and expression. The concept of bricolage by Claude Lévi-Strauss is positioned as a mechanism that explains the process of creating a «fluid identity». The shift from established paradigms to a more flexible and individual way of perceiving and expressing identity in the contemporary world is noted.