社交媒体影响者广告中违反格莱斯格言的行为

Arwa Alzahrani
{"title":"社交媒体影响者广告中违反格莱斯格言的行为","authors":"Arwa Alzahrani","doi":"10.32996/ijllt.2023.6.12.9","DOIUrl":null,"url":null,"abstract":"This research investigates the violations of Grice’s maxims (1975) in the discourse of Social Media Influencers’ (SMIs’) advertisements. Eight different advertisement videos from Snapchat of eight different SMIs are examined. A program named QDA Mine Lite is used to code the violations and to extract the frequencies of each violation in order to know the most violated maxim. As a result, the most violated maxim is the maxim of quantity, in which it is violated in three instances. The least violated maxims are the maxims of quality and manner in which they are only violated once.","PeriodicalId":505990,"journal":{"name":"International Journal of Linguistics, Literature and Translation","volume":"20 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Violations of Grice’s Maxims in Social Media Influencers’ Advertisements\",\"authors\":\"Arwa Alzahrani\",\"doi\":\"10.32996/ijllt.2023.6.12.9\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research investigates the violations of Grice’s maxims (1975) in the discourse of Social Media Influencers’ (SMIs’) advertisements. Eight different advertisement videos from Snapchat of eight different SMIs are examined. A program named QDA Mine Lite is used to code the violations and to extract the frequencies of each violation in order to know the most violated maxim. As a result, the most violated maxim is the maxim of quantity, in which it is violated in three instances. The least violated maxims are the maxims of quality and manner in which they are only violated once.\",\"PeriodicalId\":505990,\"journal\":{\"name\":\"International Journal of Linguistics, Literature and Translation\",\"volume\":\"20 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-11-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Linguistics, Literature and Translation\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32996/ijllt.2023.6.12.9\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Linguistics, Literature and Translation","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32996/ijllt.2023.6.12.9","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

本研究调查了社交媒体影响者(SMIs)广告话语中违反格莱斯格言(1975 年)的情况。研究考察了 Snapchat 中八个不同社交媒体影响者的八个不同广告视频。使用名为 QDA Mine Lite 的程序对违规行为进行编码,并提取每种违规行为的频率,以了解违规最多的格言。结果发现,被违反次数最多的格言是数量格言,其中有三次被违反。被违反最少的格言是质量格言和方式格言,它们只被违反一次。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Violations of Grice’s Maxims in Social Media Influencers’ Advertisements
This research investigates the violations of Grice’s maxims (1975) in the discourse of Social Media Influencers’ (SMIs’) advertisements. Eight different advertisement videos from Snapchat of eight different SMIs are examined. A program named QDA Mine Lite is used to code the violations and to extract the frequencies of each violation in order to know the most violated maxim. As a result, the most violated maxim is the maxim of quantity, in which it is violated in three instances. The least violated maxims are the maxims of quality and manner in which they are only violated once.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
A Review of 'The Translator's Invisibility' Book by Lawrence Venuti Language Functions in ESL Classrooms: Basis for the Enhancement of English Conversational Skills of Junior High School Students Language and Identity in Kuwait: Examining Arabic Diglossia amongst Generation X and Generation Z Syntactical Structure Competence in Academic Writing of Senior High School Students: Designing a Contextualized Instructional Material Impact of Customized Reading Remediation and Intervention in Reading Fluency of High School Students
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1