Logistics outsourcing to provide supply chain agility in crisis time: an action research

Purpose The aim of this research is to underscore the pivotal role of warehouse management in the current turbulent global landscape exacerbated by the confluence of a health crisis and geopolitical instability in Europe. In today's interconnected global economy, the turbulence of the global supply chain causes a lack of its resilience among companies. Facing this critical crisis context, companies are refocusing on business processes and outsourcing support processes such as logistics. In this paper we have empirical and methodological objectives. Methodologically, we employ a qualitative research approach utilizing action research in a collaborative framework that involves academics and practitioners. The purpose of this methodology is to empirically investigate warehouse outsourcing as a solution for enhancing a company's performance and agility within the crisis context. Design The authors’ action research based on case study approach is conducted through an immersion within the ALCL French multinational company located in Morocco. The authors mobilize the theory of constraints, which allows us to set up a process of identification and optimization of managerial constraints (Goldratt, 1990). The approach allows to set up a retroactive loop to increase the performance of the constraint. Findings The study shows that ALCL has a storage over-dimension constraint due to the decrease of physical flows caused by the global crisis. The results of action research protocol show that the optimization of warehousing constraint is achieved by the total outsourcing of the process. Originality The study provides new insights into how action research can improve management practices within companies and explore concrete solutions to the logistical challenges faced by businesses.