印度尼西亚海运业的管理信息系统和服务用户忠诚度

Monazatulo Zebua, Adenan Suhalis, Paulis Raga, Imam Sonny, Suharto Abdul Majid
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摘要

本研究旨在通过丹戎不碌港的内部控制调解,确定船舶代理服务质量和管理信息系统对服务用户忠诚度的贡献。发现的一些问题包括:公司向客户提供的服务质量和管理信息系统仍未达到最佳水平。此外,内部控制没有得到最佳执行,船舶离港时间表有时与公司承诺的不符。本研究在 PT Umbu Perdana Maritim 公司进行,这是一家位于丹戎不碌港区的新代理公司。研究对象是 PT Umbu Perdana Maritim 公司的客户,样本为 60 名活跃客户,称为饱和样本。本研究采用路径分析法进行数据处理。结果显示,船舶代理服务质量没有通过内部控制对服务用户忠诚度产生直接影响,管理信息系统也没有通过内部控制对服务用户忠诚度产生直接影响。
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Sistem Informasi Manajemen dan Loyalitas Pengguna Jasa pada Industri Maritim di Indonesia
The purpose of this study was to determine the contribution of ship agency service quality and management information systems to service user loyalty through internal control mediation at Tanjung Priok Port. Some of the problems found, among others, are still not optimal service quality and management information systems provided by the company to customers. In addition, internal control has not been carried out optimally and ship departure schedules are sometimes not as promised by the company. This research was conducted at PT Umbu Perdana Maritim as a new agency company located in the Tanjung Priok Port area. The research population is the customers of PT Umbu Perdana Maritim, for a sample of 60 active customers which is called a saturated sample. For data processing carried out in this study, using the path analysis method. The results showed that the quality of ship agency services did not have a direct effect on service user loyalty through internal control, and the management information system did not have a direct effect on service user loyalty through internal control.
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