如何在波斯语和英语企业形象标识中使用排版视觉效果

Q3 Social Sciences Information Design Journal Pub Date : 2023-11-27 DOI:10.1075/idj.23001.por
AmirHossein Pormehr Yabandeh, Hossein Abeddoost, Ziba Kazempoor
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引用次数: 0

摘要

字体设计简化和促进了信息传递过程,并在文字和受众之间建立了快速、直接的联系。文字与图像的结合为创建字体设计中的符号关系提供了基础。本研究旨在确定综合波斯文排版和英文徽标中视觉符号与文字之间的范式关系。本研究对波斯文和英文标识样本进行了比较。研究发现,在波斯语样本中,Logotype 字母经常受到视觉元素的影响;而在英语样本中,通常只有一个字母被图像取代。
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How visualisations with typography are used in Persian and English corporate identity logos
Typography simplifies and facilitates the information transfer process, and establishes a quick and straightforward connection between text and audience. Combining writing with images provides the basis for creating symbolic relationships in typography. This study intends to define the paradigmatic relationships between visual signs and writing in integrated Persian typographies and English logotypes. In this study Persian and English logotype samples are compared. It is observed that in the Persian sample, logotype letters are often affected by the visual elements; however, only one letter is usually replaced with an image in the English samples.
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来源期刊
Information Design Journal
Information Design Journal Social Sciences-Library and Information Sciences
CiteScore
0.70
自引率
0.00%
发文量
19
期刊介绍: Information Design Journal (IDJ) is a peer reviewed international journal that bridges the gap between research and practice in information design. IDJ is a platform for discussing and improving the design, usability, and overall effectiveness of ‘content put into form’ — of verbal and visual messages shaped to meet the needs of particular audiences. IDJ offers a forum for sharing ideas about the verbal, visual, and typographic design of print and online documents, multimedia presentations, illustrations, signage, interfaces, maps, quantitative displays, websites, and new media. IDJ brings together ways of thinking about creating effective communications for use in contexts such as workplaces, hospitals, airports, banks, schools, or government agencies.
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