Self-Defence Discourse in Collectivist Cultures: The Case of Jordanian Tribes Defending Their Members Against Public Accusations of Corruption

ABSTRACT This study examines how tribes in Jordan defend their members accused of corruption. The data come from three major public statements by three large tribes in response to highly publicized accusations of corruption. Using positioning theory, the analysis shows that this collectivist discourse is centered on self-glorification; stressing loyalty, belonging, and national identity; invoking religious narratives; and attacking accusers. It relies heavily on intertextuality, invoking of past events and master narratives, and recreating local traditional storylines. While Western culture focuses on defending the individual, collectivist culture focuses on defending the group/community and reflects the group’s feeling of being a victim.