Role of Mass media & Academia in Disaster Resilience

Mass media campaign is an oft-used strategy to raise knowledge and awareness about common health issues among the public. With advancements in technology and an increase in the accessibility of the internet to the citizens, public awareness increases manifold, thus urging better adherence to essential public health measures. (1) Media and communication plays a crucial role in disaster management by disseminating information about the disasters, educating public about disaster, highlighting vulnerable zones, timely warnings and alerts, reporting of disaster events, gathering and transmitting information about affected areas, assisting in rescue and relief operations, disseminating information about public safety, informing and alerting the concern authorities and government officials, assisting volunteers, relief organizations etc.(2).