从易用性、优点、服务功能和对 Beteng 贸易中心经销商的信任度等方面看使用 Flip 应用程序的兴趣

Gita Andini Saputri, S. Maryam, F. Marwati
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引用次数: 0

摘要

本研究旨在分析 "感知易用性"、"感知有用性"、"服务功能 "和 "信任 "对使用 Flip 应用程序的兴趣的影响。研究对象为105名使用过Flip的贝腾贸易中心经销商。结果表明,"感知易用性"、"感知有用性 "对使用 Flip 应用程序的兴趣没有影响,而 "服务功能 "和 "信任 "对使用 Flip 应用程序的兴趣有积极和显著的影响。 关键词感知易用性 感知有用性 服务特色 信任度 使用兴趣
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Minat Penggunaan Aplikasi Flip ditinjau dari Kemudahaan, Manfaat, Fitur layanan, dan Kepercayaan pada Reseller Beteng Trade Center
This study aims to analyze the effect of Perceived Ease of Use, Perceived Usefulness , service features and trust on interest in using the Flip Application. The population in this study were 105 Beteng Trade Center resellers who had used Flip. The results show that Perceived Ease of Use, Perceived Usefulness, have no effect on interest in using the Flip Application, while service features and trust have a positive and significant influence on interest in using the Flip Application. Keywords: Perceived Ease of Use, Perceived Usefulness, service features, trust,  interest in use.
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