通过在线营销培训加强营养食品企业创意经济的策略

Elita Endah Mawarni, Andrik Hermanto, Dian Roshanti, Ivan Rachmawan, Biji Bintang
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引用次数: 0

摘要

班佑万吉县阿拉斯普沃国家公园目标群体的食品工业潜力巨大,种类繁多,但在这个全球化时代,食品工业充满挑战,竞争激烈,因此中小型企业(IKM)需要各方的支持。这项社区服务(PPM)旨在为中小微企业产品的食品营养计算提供教育、培训和帮助,并提高以市场为基础的在线营销技术的技能和专业知识。 营养计算和营销方面的社会。除此以外,该活动还将提高目标受众的经济水平和对科学技术的理解,从而提高他们的营销效率。培训对象是班育万吉市 UKM Kedungsari Purwoharjo 村的 10 名成员。问题解决分三个活动阶段进行,即(1)准备阶段、(2)实施阶段和(3)阶段评估。方法/准备阶段通过与潜在合作伙伴的外联、观察、访谈等方式进行。实施阶段通过向社区提供教育、知识和培训来进行。监测和评估阶段通过协助和监测 Kedungsari 村 UMKM 成员实践食品营养计算和微型、小型和中型企业产品营销技术来进行。此次项目管理活动的结果表明,Kedungsari 村 UMKM 成员运用所学知识实践食品营养计算和微小中型企业产品营销技术取得了成功,并能够改善 Kedungsari 村社区的经济,从而提高社区的创新能力和生产力。 关键词培训 营销 营养食品 ]
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Strategi Penguatan Ekonomi Kreatif Usaha Pangan Bergizi Melalui Pelatihan Pemasaran Online
The potential for the food industry in the target group of Alas Purwo National Park, Banyuwangi Regency is quite large and varied, but in this global era it is full of challenges and very competitive, so that small and medium industries (IKM) need the support of various parties. This community service (PPM) aims to provide education, training, and assistance in calculating food nutrition for MSME products and improving skills and expertise in marketplace-based online marketing techniques. Society in nutritional calculations and marketing. Apart from that, this activity is also expected to be able to improve the economy and understanding of science and technology for the target audience so that they are more productive in marketing. The target of dedication is 10 members of UKM Kedungsari Purwoharjo Village, Banyuwangi. Problem solving is carried out in three stages of activity, namely (1) the preparation stage, (2) the implementation stage, and (3) the stage evaluation. The approach/preparation stage is carried out by way of outreach, observation, interviews, with potential partners. The implementation phase is carried out by giving education, knowledge, and training to the community. The monitoring and evaluation stage is carried out with assistance and monitoring of Kedungsari Village UMKM members in practicing food nutrition calculations and MSME product marketing techniques. The results of this PPM activity were to show indications of success by members of the Kedungsari Village UMKM in practicing food nutrition calculations and MSME product marketing techniques by applying the knowledge that had been given and being able to improve the economy of the Kedungsari Village community so that the community became more innovative and productive. Keywords: Training, Marketing, nutritious food ]
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